Have you ever traveled to Tokyo from LA? …Have you ever traveled from LA to Tokyo in 16 min?
Well, I recently did!
16 minute travel full of sounds, visuals (if you have a great imagination!) and smells!
Smell was the most important part of this journey, since I was present at the Scent Concert conducted by the LA based Institute of Art and Olfaction at the Hammer Museum in the Beverly Hills.
We all know that nothing impacts our memory deeper than a sense of smell. If a woman passes by wearing a perfume that your mom used to wear when you were a child, your childhood experience vividly comes alive in your memory.
The science behind…
Scents are very powerful since they affect us on our subconscious level and get stored in our psyche. Scents have a power to seduce as well as repel, so masterfully using the power of the fragrance was the focal point of this event.
Scent Concert started from Black blindfolds that we needed to put on. Then all of a sudden we start hearing all the airport noises, announcements, someone unzipping their bag nearby, a baby crying etc… and intoxicating smell of perfumes filled the air, like at the duty free store.
Before the “flight”
Next Scene was on the plane, flying business class and hearing how champagne is popping and stewardess is demonstrating safety procedures. It followed by a relaxing long flight enveloped in a luxurious perfume.
Third act was arriving at the Tokyo airport and getting on a Metro (the most efficient way to get from the Airport to the city), and sounds change:people were walking fast, eating, joking, hurrying, dropping change… and smells moved as rapidly as people.
With the curators of the event: Saskia Wilson-Brown and Allison Agslen
Finally we have arrived at the Luxury hotel in Tokyo, and we didn’t even needed to hear anything because the smell announced luxury by itself. For a moment we were so cocooned in the entire experience that it almost felt real, for that time we were there in Tokyo, experiencing that 5 star hotel…
The only regret was when I woke up ,that it only lasted 16 minutes!
All pictures are curtesy of Sophie Lee, who invited me to this unforgettable event.